I have been trying for weeks to first FIND and them REMEMBER to scan and post side-by-side examples of the new receipts I've been getting at Starbucks.
I thought I had trashed all of my old-style receipts but I found one when I was cleaning out my laptop bag.
You can download the PDF copy and get detailed notes. But here are the high points.
1. The word COFFEE has disappeared from the receipt entirely. So has the branding "STARBUCKS COFFEE COMPANY." Is this really the message that Starbucks wants to be sending - that they're not a coffee company?
2. Your barista's name is now right on the receipt - at least the one who rings you up. So, if someone is cranky at the register - you know who call and complain about. I bet there are howls about this at stores. Customers are *notoriously* forgetful "?? um, the blonde one ??" - but now they have a name.
3. Why does it say CHECK CLOSED? Was it ever open? Am I going to run a tab at a Starbucks?
4. There is better information about each store, including addresses and telephone numbers. The old receipts had the store number - which customers didn't care about - and the internal lingo. Customers couldn't tell how to find it from those - nor how to call it.
The old receipt is at left below - and the new one at right. Baristas, customers - anyone have experience with these? After scanning, I dug around in my desk and found another old-style receipt from January 16 - so the change-over happened some time within the past month.
Starbucks Receipt Changes
8 comments:
Hi Chris, This is a very interesting find. The most bothersome part is why did they change the name from "Starbucks Coffee Co" to just "Starbucks"??? Hmm??? Is this the beginning of a sale or buyout?? Which I'm positive is not far away. Everything this company is doing in terms of their business model points that way. But only time will tell.
BTW.. I checked my receipt from today and it looks like your older one dated 12/24. I wonder if there is a new POS system rolling out? I will keep an eye on my receipts and let you know of any changes.
Great Find!!! You are so observant! LOL!
Having the baristas name on the receipt bothers me. And that's definitely his partner number next to his name. Not cool.
BTW... I very, very envious you are still getting your 10% discount..WAAAA!(tears falling)...but that's for another post. lol!
@Anonymous...If that indeed in the Partner number, I agree, that's not a good thing! What the hell is wrong with this company? As you said..."not cool".
Could be the new simphony pos...its rolling out and should be nation wide by the end of the fiscal year.
I def. think you're in a new POS zone.... the reciepts I print out still look like your old-style ones.
I am equally disturbed by having name and partner number on the same line. I'm ok with the partner number somewhere ELSE - where it's less likely to be associated with the partner's name... I realize there are times when management or corporate might need the number rather than the name (though, now that I think about it - store # and name should be enough to ID who the partner is - unless you happen to have 4 Steves working at the same store or something) but having them tied together makes it easy for someone who knows what they're doing to do some localized ID theft. Not ok.
I'll be watching for this - if it's that way when it hits my store... I'm going to find someone to complain to.
I am willing to bet they remove the Partner number by the time it goes national.
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